According to Executive Director of Multicultural Products and co-founder of Comcast Xfinity’s Black Film & TV her brainchild “The HBCU Experience” was born out of a want to create a unique space on the cable network platform that celebrates historically black colleges and universities (HBCU).
The Emory University graduate, Keesha Boyd understands the importance of HBCUs and the encouragement it provides to so many growing minds within the community.
“We’re really only starting to scratch the surface by first establishing a space and place on our platform that says, ‘Hey historically black colleges and universities are important,’” She further explained the thought process behind creating this space on the Xfinity platform, “And if you don’t know what they are or you’re not aware of them, step into this content experience here and start to learn about them.”
As part of “The HBCU Experience,” Xfinity launched an original short series, “I Am HBCU Proud,” featuring Clark Atlanta University alumnus DJ Drama and Spelman College alumna and Extra TV host Tanika Rayas well as HBCU alumni currently employed at Comcast sharing their personal, and at times, humorous stories from their time in school.
The series also provides content highlighting student achievements, college themed movies and TV series, music playlists marching band performances, alumni spotlights and of course, sports. When all combined, “The HBCU Experience,” serves as a destination for anyone who wants to learn about or reminisce on what the HBCU college culture looks like and what makes these schools such an important hallmark to the community, and provides an energetic yet stimulating HBCU experience for viewers all over the world.
Persistent in this idea, Xfinity partnered with Earvin “Magic” Johnson’s Aspire TV to host a special screening and panel discussion event for students of the AUC on Mar. 27 in the Exhibition Hall of the Robert Woodruff Library to close out HBCU Awareness Month. Attending students also had the opportunity to speak with Comcast on-site about potential future employment opportunities after graduation.
Senior Vice President of Programming Talent Development & Inclusion at NBC Universal, Karen Horne, General Manager of Aspire TV and Spelman graduate, Melissa Ingram, and ‘I Am HBCU Proud’ director and Morehouse graduate, Torrance Hampton all joined host Stevie Baggs, Jr. who is also host of Aspire TV series ‘Mancation’, to engage the students and “create moments of learning.”
Students were encouraged by Horne to check out NBCUnitips.com to learn more about the variety of programs that are offered through NBC Universal’s Talent Infusion Programs. She currently runs several diversity programs in search of diverse talent on and off camera.
Boyd shared, “We’re in discovery mode, trying to figure out what is happening on HBCU campuses and where are the opportunities for us to partner more closely with the students and student content creators?”
For content consumers looking to dig deeper into their culture and community, be sure to visit Comcast’s Xfinity on-demand where content is updated almost daily not only for Black Film & TV but also for Latino, LGBTQ, Asian American and International content.